Lights Up on
Lincoln Square
To activate the public spaces around Lincoln Square throughout December, the campaign promoted an ambitious program of free events, performances, light installations, and interactive displays hosted by Lincoln Square Business Improvement District.
The Lights Up concept links together the magic of starlit winter nights and the famous spaces of performance in the neighborhood.
2022 holiday campaign concept and identity, logotype, and collateral design for Lincoln Square Business Improvement District
Format; Posters, outdoor signage, digital ads